Frequently Asked Questions

When companies calculate the cost of an in-house SDR, they often stop at salary. But the total cost of ownership is significantly higher:

• Base Salary: $X - $X annually per SDR
• Benefits & Payroll Taxes: Additional 25-30% ($X - $X)
• Tools & Software: $X - $X per year (CRM, email automation, data tools, LinkedIn Sales Navigator)
• Training & Onboarding: $X - $X (including lost productivity during ramp-up)
• Management Overhead: 20-30% of a sales manager's time ($X - $X value)
• Recruitment Costs: $X - $X per hire (agencies, job ads, interviewing time)

Total Annual Cost per In-House SDR: $X - $X
This doesn't account for employee turnover (average SDR tenure is 14-18 months), which adds another $X-$X in replacement costs.

Amplior's Enterprise Tier FTE model costs 60% less while delivering guaranteed results. You pay significantly less annually with zero management overhead, zero training costs, and guaranteed 12-15 SQLs monthly.

Time-to-first-SQL is a critical metric that most companies underestimate when building in-house teams:

The Math: 5-6 months vs 5 days = 95%+ time savings. While your competitors spend half a year building their team, you're already generating pipeline and closing deals.

Data quality is the foundation of successful outbound lead generation. Industry benchmarks show that most B2B databases have 60-70% accuracy rates, meaning 30-40% of your outreach bounces or reaches the wrong person.

Amplior guarantees 95% data accuracy through our proprietary three-layer verification process:

1. Universe Mapping: We identify every company in your target market by industry, revenue, location, and technology stack. No database gaps or incomplete coverage.
2. Decision-Maker Intelligence: We verify decision-maker contact information (email, phone, LinkedIn) using multiple data sources plus human verification before any outreach begins.
3. Real-Time Freshness: Contact data is refreshed weekly to account for job changes, promotions, and company transitions. The average B2B contact database degrades 30% annually—we prevent that.

Impact on Results: Our 95% data accuracy translates to 300% higher response rates compared to industry averages. When you reach the right person with the right message, conversion rates skyrocket.

The key difference between Amplior and in-house SDR teams is accountability. When you hire SDRs, you're paying for activity—calls made, emails sent—not outcomes. If they don't generate SQLs, you still pay their salary.

Amplior's Performance Guarantee:

• FTE Model: 12-15 qualified SQLs per Full-Time Equivalent monthly, or full refund
• Hybrid Model: Base commitment + pay-per-SQL delivered (you only pay for meetings that happen)
• PPL Model: Pure pay-per-lead—zero risk, you pay only when we deliver a qualified SQL

This performance-based pricing eliminates the biggest risk of in-house teams: paying for resources that don't produce results. Our 95% client retention rate proves that when we guarantee outcomes, we deliver them.

Generic lead generation agencies claim they can target "any industry." But effective B2B outreach requires deep industry expertise—understanding buyer personas, pain points, buying signals, and decision-making processes specific to each vertical.

Amplior specializes in 5 high-value industries where we've built proprietary targeting strategies:

• SaaS & Cloud Solutions: Targeting CIOs, CTOs, and VP of Engineering based on tech stack analysis, funding rounds, and product expansion signals
• Integrated Facility Management (IFM): Reaching CFOs and Operations Directors at multi-location enterprises during contract renewal windows
• Learning & Training: Connecting with L&D budget holders (CLOs, HR VPs) during Q1-Q2 budget planning cycles
• Cyber Security: Targeting CISOs and IT Security Directors at compliance-driven enterprises (finance, healthcare, government)
• AI & Machine Learning: Identifying innovation budget owners exploring AI pilots and proof-of-concept projects

Learn more about our industry-specific targeting strategies →

Client retention is the ultimate proof of value. While the average B2B service provider sees 60-70% retention rates, Amplior maintains 95% client retention because we solve the three biggest pain points of lead generation:

1. Predictable Results: Clients know exactly what to expect—12-15 SQLs monthly. No surprises, no excuses. This predictability allows accurate revenue forecasting.
2. Transparent Reporting: Real-time dashboards show every outreach attempt, response rate, and SQL qualification criteria. You see exactly what you're paying for.
3. Continuous Optimization: We A/B test messaging, timing, and targeting weekly to improve performance. Your campaign gets better every month, not stagnant like in-house teams.

The Bottom Line: When clients save 60% on costs, launch in 48 hours instead of 6 months, and receive guaranteed SQLs monthly with zero management overhead, they don't churn—they expand. Many start with one FTE and scale to 3-5 within 6 months.

FTE (Full-Time Equivalent) Model: You get a dedicated team that works exclusively on your campaigns. Monthly commitment with guaranteed 12-15 SQLs per FTE. Best for companies needing consistent, predictable pipeline growth.

Hybrid Model (Most Popular): Combines a base monthly commitment with pay-per-SQL pricing. You get the stability of a dedicated team with the flexibility of performance-based pricing. Perfect for growing companies that want to scale based on results.

PPL (Pay-Per-Lead) Model: Zero commitment, you only pay for qualified SQLs delivered. Ideal for testing the market, seasonal campaigns, or companies with variable lead needs. Pure performance-based pricing eliminates all risk.

View detailed comparison of all models →

We can have your campaign live within 48 hours of the kickoff call. Here's the typical timeline:

• Day 1: Book demo and discuss your ideal customer profile, target personas, and campaign goals
• Day 2: We build your target list, craft messaging, and set up multi-channel campaigns
• Day 3-5: First outreach wave begins, initial responses come in
• Week 2-3: First qualified SQL meetings scheduled with your sales team

This is 95%+ faster than building an in-house SDR team, which typically takes 5-6 months to deliver quality results.

We define SQLs based on your specific criteria, but typically include:

• Decision-maker or key influencer confirmed (C-level, VP, Director)
• Company fits your ICP (industry, revenue, size, location)
• Active buying intent or pain point identified
• Budget availability confirmed or timeline for purchase established
• Meeting scheduled with your sales team or demo requested

We work with you during onboarding to define exact SQL criteria that align with your sales process and conversion requirements.

Amplior provides all the technology, tools, and infrastructure needed for successful lead generation campaigns. This includes:

• Proprietary data verification and enrichment platform
• Multi-channel outreach tools (email, LinkedIn, phone)
• Real-time reporting dashboards for performance tracking
• CRM integration with your existing systems
• Mobile platform for meeting scheduling and lead management

You don't need to purchase any additional software or tools. Everything is included in your monthly commitment, saving you thousands in tool stack costs.